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Writing Programs

Write, Publish, Promote
Tutored Mentoring Course

 
  • Start anytime.

  • Course material delivered to your inbox each week. 

  • Video tutorials.

  • Monthly 1 hour mentoring session via Zoom at a time convenient to you.

  • Online seminars with guest speakers from the literary and publishing industry. 

  • Facebook group offering a community of positive and likeminded people. 

  • Set weekly writing task.

  • Monthly assessments.

 

  • Feedback and support on your manuscript.

Course Overview

Write • Publish • Promote

 

A mentoring program for writers who want to finish their book, publish with confidence, and reach the right readers — without doing it alone.

Writing a book can be a daunting, confusing, and deeply lonely experience.

There is the content to shape, the structure to master, and the flow of the story to refine — long before you even reach the rewrites. There are moments of momentum, moments of doubt, and times when you wonder what you are writing, why you are writing it, and whether you should continue at all.

This uncertainty is not a failure of ability.


It is what happens when writers are expected to navigate a complex process without guidance, structure, or support.

You don’t just need motivation — you need a pathway.

Many writers begin with a powerful idea or manuscript in progress, only to stall somewhere between drafts, feedback, and self-doubt. Others finish their manuscript after months or years of work, only to find themselves asking:

  • Is this ready to publish?

  • Do I self-publish or approach traditional publishers?

  • What are publishers actually looking for?

  • How do I write a synopsis or pitch?

  • What makes a strong back-cover blurb?

  • How do editing, design, and positioning affect success?

 

For many writers, this is where momentum is lost — not because the work lacks value, but because the process forward feels unclear.

Publishing is not the end of the journey.

Even after publication, many authors find themselves facing a new challenge.

Their book is live. It is available online. And yet…


Sales are slow. The audience feels vague. Promotion feels uncomfortable, overwhelming, or inauthentic.

Writers are often told to “build a platform” without being shown how to do so ethically, strategically, or in a way that aligns with their values.

Promotion should not feel like shouting into the void — or selling yourself.

What is Write,Publish, Promote?

Write,Publish, Promote is a three-tier correspondence mentoring program designed to support emerging and developing authors through every stage of the writing and publishing journey.

This is not a generic course.


It is a guided, relational, and practical mentoring program that meets writers where they are — whether they are just beginning, mid-manuscript, or already published.

The program provides the knowledge, tools, structure, and support writers need to move forward with clarity and confidence.

The Three Levels

✍️ Write

For writers developing or refining their manuscript.

This level focuses on:

  • Clarifying voice, purpose, and audience

  • Strengthening structure, flow, and narrative coherence

  • Building sustainable writing habits

  • Moving from stalled drafts to finished manuscripts

📘 Publish

For writers preparing to publish.

This level supports writers to:

  • Understand publishing pathways (traditional, independent, hybrid)

  • Prepare manuscripts for submission or release

  • Write synopses, pitches, and blurbs

  • Make informed decisions about editing, design, and positioning

 

📣 Promote

For authors ready to connect with readers.

This level provides:

  • Clear strategies for ethical, values-aligned promotion

  • Support to identify and reach the right audience

  • Tools to build visibility without burnout or hype

  • Confidence to speak about your work with clarity and purpose

Tailored, supported, and human.

Write, Publish, Promote is tailored to the individual.

Participants receive:

  • One-on-one mentoring

  • Guidance informed by real publishing and writing experience

  • Support from other writers at similar stages

  • Flexibility to complete one level or the full program

The program is suitable for all genres.

Led by experience — not theory alone.

The program is facilitated by Jennifer Althaus, a published author, writing coach, sociologist, and community programs leader.

Jennifer brings deep experience in:

  • Writing and publishing

  • Narrative development and ethical storytelling

  • Supporting writers working with complex, personal, or sensitive material

  • Helping authors translate lived experience and expertise into publishable work

 

Her approach recognises that writing is not just technical — it is relational, emotional, and deeply human.

 

You don’t have to do this alone.

Writing can be solitary — but it doesn’t have to be isolating.

As you move through the levels of Write,Publish, Promote, you become part of a community of writers who understand the challenges, doubts, and rewards of the creative process.

Participants often describe gaining:

  • Clarity

  • Confidence

  • Direction

  • Connection

  • Lifelong professional relationships

 

This is not about rushing to publish.


It is about writing with intention, publishing with confidence, and promoting with integrity.

 

Ready to begin?

Whether you are starting a manuscript, preparing to publish, or struggling to reach readers, Write,Publish, Promote offers a supported pathway forward.

👉 Enquire now to discuss which level is right for you. Click here.
      *Places are limited to ensure individualised mentoring.

Level 1

 Write

 

Course content:

  • Finding your place as a writer.

  • Developing your idea.

  • Storyboarding.

  • Novel building - basics.

  • Character profile.

  • Finding your writers voice.

  • Genre.

  • Copyright.

  • The draft.

  • Manuscript layout

  • Choosing your book title.

  • The back blurb.

Duration 3 months. Cost AU$2500 

 

Write

Publish

Course Content:

  • The professional editor.

  • Beta readers.

  • They synopsis.

  • Traditional v's self-publishing

  • Taking the self-publishing road.

  • Traditional publishers - the process.

  • Cover design - the good, the bad and the ugly.

  • Author networking.

  • Website design.

  • Creating an author platform.

Duration 3 months. Cost AU $2500

Level 3

Promote

Course content:

  • So you are published. What now?

  • The book launch 

  • Writing and distributing a media release.

  • Social Media marketing.

  • Blogging as a marketing tool.

  • Libraries made easy.

  • Marketing - where the hard work really begins. 

Duration 2 months. Cost AU $1800

"Jennifer is an awesome support for writers. She is down to earth, approachable and very knowledgeable about the industry. I loved attending her monthly groups and would recommend her to any aspiring writer."

- Leanne Chapman.

— Name, Title

"Jennifer has been an absolute Godsend, restoring my faith in people in this industry. She is so refreshing to work with. Her guidance, honesty and ability are calming and inspiring. Her trust in new authors and belief in their writing gives them the confidence to keep going. She is so patient and knowledgeable, her passion shines through".

- Roz Potgeiter

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